North is on the up and up
North Safety Products Africa continues to grow as one of South Africa’s leading providers of personal safety related products for the workplace, with particular focus being placed on customer service, expansion into Africa and strategic business partnerships.
The Pinetown-based company has a reputation as one of South Africa’s premier designers, developers, manufacturers and suppliers of personal protection equipment (PPE) and related safety products that are ideally-suited to a number of industries and applications.
North CEO Craig Garvie notes that the company’s expertise and experience are unparalleled. “North is becoming recognised as an industry leader with our commitment to providing the highest quality head-to-toe protection. Our carefully developed line of safety equipment is manufactured in accordance with the strictest quality standards and is tried-andtested in numerous applications.”
According to Garvie, North prides itself in exceeding its clients’ expectations and constantly looks for opportunities to make improvements. “Currently we are focused on bettering our serviceability. There are so many players in this sector and not everyone gives customers the service they’re entitled to.” To accommodate all customers, North has opened a chain of retail stores around the country. “We see a huge market for smaller buyers looking for PPE supply for their own businesses. Our retail section is going to be about servicing the smaller business units, who have been neglected in the past,” says Garvie.
He observes that certain industry sectors lend themselves to retail. “Farming, for example, does not require large amounts of personal protective equipment. Farmers are not necessarily interested in a sales representative coming onsite to sell a small quantity of overalls. Instead, they find it more convenient to go
into town once a week to purchase the necessary PPE items
According to Garvie, contractors will also benefit. “The North retail store is ideal for a contractor who may have been awarded a new job and needs to quickly collect a PPE item for he day. It is also ideal for purchasing extra PPE, should a team have to be swiftly expanded due to unforeseen circumstances.”
North manufactures a significant amount of its stocked products, which Garvie believes gives the company a competitive advantage in its industry. “It definitely gives us a pricing advantage on some of the competitors that only resell products. We do, however, also stock other quality brands to ensure that the client is provided with the best selection at the most competitive prices.”
We also have a number of training initiatives that continually add to the skills base of our
employees.” Ultimately, Garvie believes there are three factors influencing North’s success. “I believe that our national footprint, together with our investment in Africa, having dedicated staff and paying particular attention to customer service are all standing us in good stead to remain an industry leader,” he concludes.
North Safety Products Africa
Contact: Craig Garvie Chief Executive Officer
Phone: (031) 705 6085